Object
001
Because you can't CtrlZ your company.
Wait on AI, and you fall behind. Rush it, and you can't undo it. We help you shape, prove and scale growth with AI, and measure every step.
Start a conversation ↗Questions
Five questions about growth, right now.
- [01]
We're spending on AI. Where's the return?
11%of GCC organisations can attribute at least 5% of earnings to AI, though 84% now use it.McKinsey, State of AI in the GCC, Nov 2025 ↗Point AI at a revenue number, and measure what it moves.
- [02]
When buyers ask AI for a shortlist, are we on it?
51%of B2B software buyers now start their research in an AI chatbot more often than on Google. In the UAE, 70% of working-age people use AI, the highest share in the world.G2, Apr 2026 ↗ / Microsoft, Q1 2026 ↗Diagnose shows where you're named, who is named instead and what AI gets wrong.
- [03]
Buyers don't want to talk to sales. Is our website doing the selling?
67%of B2B buyers prefer to buy without a sales rep.Gartner, Mar 2026 ↗Find where buyers stall, and test a simpler way to buy.
- [04]
We're moving into new markets. Will what works here travel?
60%of Middle East CEOs are already competing in new sectors.PwC Middle East CEO Survey, Jan 2026 ↗Test the offer, the price and the message with real buyers before you commit.
- [05]
The multiple won't carry the return. Will growth?
10-12%annual EBITDA growth a typical private equity deal now needs to hit its target return, against about 5% in the 2010s.Bain Global PE Report, Feb 2026 ↗More from the customers you have, and growth a buyer can see, with the evidence behind it.
Gulf figures where they exist; the rest are global or US surveys. Checked at source on 24 October 2026.
- A new owner arrives
- A new CEO starts
- Growth plateaus
- A sale is a year or two away
About
About Ctrl-Fwd.
Ctrl-Fwd is an AI lab for growth, based in DIFC, Dubai. We help PE and VC-backed companies, corporates and founders find where growth is stuck, prove the fix with real customers, and scale what works. A senior lead runs every engagement, AI does the research and analysis, and specialist partners build at scale.
How we work
Move Fast.
Break Nothing.
Think big. Start small. Move fast.
| No. | Step | What we do | Decision |
|---|---|---|---|
| 01 | Diagnose Baseline | A free check of how you show up when buyers look: in AI answers, on your site and across the web. | Is there something worth fixing? |
| 02 | Shape Plan | We find where growth is stuck and agree the number to move. | The number, and the first tests. |
| 03 | Prove Proof | We build what the test needs and run it live with real customers. | Go, adjust or stop. |
| 04 | Scale Growth | We keep what works growing, with our partners where needed. | A regular review against the number. |
What we need from youA sponsor who owns the decision, the number that matters, and access to the people who know the business.
The Lab
Tools we build and use ourselves.
Free to try when they open, inside an engagement or on your own.
- Object 002
Diagnose
How you show up when buyers look, and what to fix first.
Opening soon - Object 003
Challenge framer
Turn a vague problem into a clear brief.
Prototype - Object 004
What would have to be true
Test a growth bet before you fund it.
Exploring
What's the question about your growth you can't answer yet? Send it to us ↗
Contact
What needs to change in your business?
Tell us what's stuck. We'll tell you honestly whether we can help.
Start a conversation ↗